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  • Tag Archive: publishing

    1. Today’s Top Publishing Platforms (That Aren’t WordPress)

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      Remember LiveJournal? How about Open Diary? Blogger? Boy, we’ve come a long way since self-publishing first put the power of the pen in our hands. Today’s top publishing platforms are unlike the hidden blogging caves of our past. With social sharing capabilities baked in and curious communities at their core, these new publishing platforms are built to work within our fast-moving, mobile-relying lives. To boot, they’re beautifully designed and perhaps even more user-friendly than an iPhone.

      top PR publishing platformsHere’s everything you need to know about the best new (and improved) platforms for publishing and discovering.

      1. Atavist

      Atavist is a publishing platform that makes it easier to create and share compelling, visually-appealing stories. The site is similar to services like Medium, as it allows users to create articles or stories using a combination of text, images, and interactive materials. It’s also similar to sites like WordPress or Squarespace, as it includes a useful toolset that gives users control over the look and feel of the site without requiring any coding knowledge or experience. It has multiple features that make it a more effective publishing platform than simpler sites like Medium for brands or businesses. There are five payment plans — Creative, Pro, Team, Business, and Enterprise — each designed for people or companies with particular interests and intentions. If you know how to use a computer, you know how to create great content on Atavist.

      2. Ghost

      Ghost is a new, open source, blogging-only platform that you can use on its own hosting site (for a fee) or download for free and host it on your own or another’s server, all of which invites some comparisons between Ghost and WordPress. The software is supported by a new Ghost Foundation which helps manage a worldwide corps of volunteer programmers and supports the project financially. Ghost aims to take some of the best features of WordPress with the ease-of-use of some of the simplest blogging platforms, or as they profess, returning to the blogging roots of WordPress.

      3. Medium

      Medium is designed to provide a clutter-free writing area for publishers and a similar reading experience for the readers. Medium has in-line notes and responses instead of comments. Medium is a completely hosted platform so the user doesn’t need to worry about the software. Medium is expected to allow custom domains for publishers so you can use your own domain names on Medium. The platform is also suitable for all devices and screen sizes.

      4. Posthaven

      Posthaven is a long-term project that aims to create a blogging platform that remains for as long as humanly possible, instead of having to move your posts and photos every time a service goes away. This includes durable URLs you can use forever and a straightforward, open, self-sustaining, pro-user business model. This site does have a charge of $5 per month per user which will buy you up to 10 sites with more for a small additional fee that maintains a clean, safe and up-to-date site. Posthaven is ultimately seen as long-term data custodians, without the hassle of having to change sites as websites go through their trends.

      5. Slant

      Slant, known as America’s most diverse newsroom, is bringing new voices, and unique perspectives on major stories to the forefront. They’re providing a platform for writers to publish their stories and share their perspectives with the world while providing professional editorial support and 70% direct compensation based on the performance of their articles. Slant’s model combines the quality of a traditional newsroom with the authenticity and diversity of a new wave of writers, encouraging them to take different ‘slants’ on pressing stories and societal issues that don’t always make the front pages.

      Which new publishing platforms have you explored? Please share with us below in the comments!

    2. LinkedIn’s leading ladies talk PR, tech, and changing the world

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      As a career professional, can you imagine a world without LinkedIn? It would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous.

      LinkedIn has essentially replaced the need for business cards, since you can basically use it as a modern day Rolodex. #Connections.

      Furthermore, if you’ve ever looked for a job, hired people, or simply wanted to showcase your savvy skills so that others (maybe recruiters, perhaps former love interests) can continually watch you rise to super star status you’ve certainly benefitted from it. #Compete

      More recently, particularly for those of us who love to hear ourselves speak, the LinkedIn publishing platform is usurping established digital incumbents as a viable channel for sharing news, thoughts, and anything in between (minus the annoying cat photos and celebrity rants). #Content

      Because I’m a HUGE fan on LinkedIn, not only as a utility for my every day professional life, but also as a company, I was thrilled to sit down with a few of my favorite “LinkedIn Ladies” (Sarah Clatterbuck, Erica Lockheimer, and Kenly Walker) to talk PR, tech, and how they are generally making the world a better place.

      Here are a few highlights from the interview, which I highly recommend you listen to below.

      1. Hear about some of the exciting #WomenInTech initiatives going on at the company including World Pitch on June 24th and 25th.

      2. What recent acquisition will enable learning? According to Forbes it may have been the best acquisition money could buy.

      3. Umm, this one’s really important: learn how to make your profile “Anonymous” so people can’t see you’re stalking them. It’s a little hidden, so it’s not you!

      4. Did you know…Journalists actually often do preliminary research on LinkedIn, and CEOs appreciate that journalists do their “due diligence” and are often more willing to chat.

      5. Sarah Clatterbuck (Director of Web Development) tells us how to best use LinkedIn as a recruiting tool.

      6. Kenly Walker (PR) gives tips on using LinkedIn as an “owned media channel” for company news.

      7. Learn about the modernized Girl Scouts and what they’re doing with STEM: “from cookies to computer science.” It’s not your mom’s Girl Scouts!

      8. Want to know what a “Happy Path” is? Erica Lockheimer (Director of Engineering Growth) tells all.

      That’s just the tip of the iceberg…there’s so so soooo much more…

      Be sure to check out  the full interview and give yourself a few more reasons to HEART the world’s leading business-oriented social networking service.

    3. Medium: A Peek At The Blueprint Of Publishing’s Future

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      On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform.

      Back in April 2013, Medium acquired Matter. The publisher has since become Medium’s defacto product and functionality testing ground. If you’re curious to see what Medium might be rolling out next, just look to Matter.

      These moves could signal many things, the least of which is the platform’s continued expansion plans into the realm of professionally produced content.

      So what? Isn’t everyone producing content these days? Isn’t hiring a journalist to run your brand channel like, so en vogue?

      Well, yes…but not everyone is making moves that might completely rewrite the definition of publishing and PR. It’s interesting to think about where this move places Medium in the larger landscape of publishing, journalism, and content.

      Do these acquisitions move Medium more into the category of traditional media? Or does it place the platform squarely up against the burgeoning scene of owned media properties that are driving the oh-so-hot content marketing discussion? (e.g. CMO.com and TechPage One)

      Maybe these moves are creating something completely new by carving out the space between a traditional media company and an owned brand platform: The platisher paradox, if you will.

      Medium-LogoAny way you slice, Medium is up to something we all should keep our eye on.

      In full disclosure, I use Medium. And I love it. Here are the top 5 reasons for my unadulterated adoration:

      #1 – Focus is on the quality of written content.

      Sure you have options to grab peoples’ attention with header images, but really it’s all about quality writing.

      #2 – It’s free, simple to use, and devoid of clutter.

      No technical expertise required? Totally intuitive interface? Sign me up yesterday.

      #3 – No advertising agenda getting in the way.

      It’s so refreshing to consume information not driven by corporate agendas and whose focus instead is on offering significant content that enlightens readers.

      #4 – Attaches to social properties AND Google Authorship.

      Previously cultivated networks and communities increase content discovery and synced Google Authorship ensures better organic rankings for your content. That means more views!

      #5 – Analytics are clean and easy to understand.

      “You can’t manage what you can’t measure” (thank you, Geoffrey Moore), so this piece is a no brainer.

      Medium aims to be the best place for people and organizations to publish their stories and ideas to the world, so driving innovation in the digital publishing world is an obvious component to achieving that aim.

      If Medium launches its own brand publication helmed by Steven Levy, but still is just one publisher of many on the platform, what’s to stop them from building tools that empower other brands to then also launch and build out their own brand channels à la Forbes BrandVoice?

      With a built in audience, clean interface, social channel connectivity, Google SEO ties and allowances for content discovery beyond initial publishing, Medium may just be revealing the blueprint for the publisher of the future.