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  • Tag Archive: public relations education

    1. How Public Relations Is Like High School

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      As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often cannot describe PR with confidence.

      In honor of school years ending, and in light of the fact that education never stops, here’s my take on how public relations is like high school.

      Typically, high school is the time in life when you discover what people associate with you:

      “Amy… she’s the girl who always wears pink.”

      “Oh, Candice is the girl who’s always singing!”

      “Brad? That’s the guy who is really into basketball, right?“

      Public relations is the conceptualization, development, and sharing of those associations for a brand or specific person to build out a narrative of their story.

      Contrary to popular belief, PR is not just publicity – a.k.a. hosting the party. It is also selecting the guest list, choosing the decorations and refreshments, and monitoring what people say when they leave.

      Just like high school, no one likes to be gossiped about. (But as we all know, people will inevitably talk.)

      Measuring the perceptions of and reactions to both the associations that you’ve proactively developed, as well as the associations that others have created for you, is vital.

      You want to know what others are saying so you can correct them when needed, ensuring that perceptions align with your truths.

      “No, Mike is really into basketball. Brad is the guy that plays soccer.“

      Clarification is key. Clarification enables optimization.

      For an industry that is often misunderstood, let’s go back to school to explain what we do.

      Superlative Time: How do you want to be known?

       

      Thanks, Kelly. Meet another bright mind behind the scenes at AirPR:

      Seth Boyles

    2. How PRTech Can Pump Up Your 2016 PR Planning

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      If you’re anything like us, you’re likely steeped in planning madness as the final weeks of 2015 come to a red and green infested close. In the midst of crafting strategies, brainstorming campaigns, and ideating stories, be sure to check out our recently refreshed PRTech Ecosystem.

      My, how far we’ve come!

      In just one year, we’ve seen explosive growth in some categories, the emergence of completely new sections, and an abundance of maturation and innovation rolled out by all. It’s an exciting time for the PRTech space and this is only the beginning of the journey.

      Whether you’re planning, executing, or measuring, this deep list of tools can help with automation, optimization, productivity, granularity and more. Just remember that any tech should allow you to focus on what matters most: critical thinking, relationship building and storytelling.

      Got another PRTech company you think should be included in our ecosystem? Shoot us a note or tweet at us!

      We update this ecosystem once a quarter and welcome any and all peeps you think should be on our radar.

      How-PRTech-can-pump-up-2016-PR-planning

      Some Things To Note

      • The PRTech ecosystem provides tools designed to assist PR every step of the way. Many of the companies play in a few different spaces but in this refresh, we focused on listing companies as they relate to their most viable product a.k.a. what they do better than anyone else. Be sure to get know everything everyone offers!
      • A special shoutout to all the PRTech companies who reached out via email, Twitter, carrier pigeon, etc. to let us know of the awesome work you’re doing. Making your voices known is the first step in showing off how much value we collectively bring to the table.
      • Another huge high five to our #PRpals at Prezly for their incredibly detailed overview of many of these tools on prstack.co. Not only is Prezly helping PR pros craft and push out beautiful, multimedia rich stories, they fundamentally challenge all of PR to think outside the press release box. Good stuff.