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    1. Be a Better Writer: Tips for PR Professionals

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      PR Writing

      In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day.

      While the PR Engineering team at AirPR focuses on explaining the value of PR measurement, today we’re focusing on improving your PR writing — a skill that PR pros either love or loath.

      Did a love for writing inspire you to go into public relations in the first place?

      Or, are you one of the folks who knows you would be ten times the worker if your writing skills were as excellent as your relationship-building skills?

      Either way, these three pieces from the AirPR Blog archives will help you sharpen your PR pencil.

      1. Because writing flawless press releases is something every PR person should know how to do…

      Leta Soza explains “How to Write a Press Release (That Doesn’t Get Deleted),” including why the release is still valuable and what to include so that yours actually stands out from the thousands published on newswires each day. [Read the rest here.]

      2. Because there’s no point in writing an email if no one reads it…

      In “How to Write an Email Your Customers Give a Crap About,” Rachel Kirschen emphasizes how important it is to state your goal, a.k.a. what you want to achieve, at the beginning of every email. For example: “Here, we explain our B2C tool’s latest features.” All of Rachel’s tips can be used when writing emails to executives, as well. [Read the rest here.]

      3. Because better bylines are great, but only when you actually have something to say…

      Rebekah Iliff encourages ”thought leaders” to think about the semantics of this buzzy phrase. Are you or the executives you represent writing just to publish something, or do you/they actually have something meaningful to say? Rebekah makes a case for reinventing how we think about thought leadership in “How to Write a Byline That Positions You as a ‘Thoughtful’ Leader.” [Read the rest here.]

      Hopefully this mini series helps to ease some of your PR writing woes. Bottom line: simple, clear writing is the very best kind.