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  • Storytelling: Why It’ll Always Be Important


    1.5 min to read by Kelly Byrd
    Published on July 27, 2016

    In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we choose to omit) that we truly strategize. For this reason, storytelling will always be important.

    This week, we’re revisiting the concept of storytelling. Because whatever you choose to call it, turning an abstract idea into a tale humans can connect with (whether you’re selling shoes, software, or a service), and being able to tell effective, relevant stories is a skill that will never go out of style.

    Give one of these popular pieces a read:

    5 Sites That Will Sharpen Your Storytelling Skills

    To identify interesting stories for media outreach and content creation, one must feel inspired! Leta Soza, our Director of PR Engineering & Ops, shares five of her content crushes, all of which exhibit stellar digital storytelling.

    Bridging PR and Sales Through Storytelling

    Andrew Carpenter, an AirPR Manager of PR Intelligence, makes a case for why storytelling should permeate every part of a business, not just PR and marketing (where storytelling most often begins).

    Subtle Shots of Storytelling
    Leta’s back, talking about small-yet-powerful storytelling opportunities. Hear how a small, southern design firm turned their “About” page into a compelling collage of its employees possessions, plus why it was such a smart move.

    Meet the Team: Kelly Byrd

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