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    1. What Every Marketing Boss Loves


      2.5 to read by Dane Wiseman
      Published on February 14, 2017

      Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or even last week, may not work again today. To boot, successful marketing bosses are increasingly […]



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    2. PR Data Insights: How to Benchmark Engagement


      4 to read by Leta Soza
      Published on February 8, 2017

      PR’s access to data has grown exponentially in the past few years, however one of the most frustrating aspects about measuring PR is the lack of industry benchmarks available. It’s challenging to set measurement goals without an understanding of how others in your field are faring. In fact, PR may be the last business function […]



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    3. PR Reporting for People Who Care About Data


      2 to read by Dane Wiseman
      Published on January 25, 2017

      The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d hoped it would, valuable learnings always lie between the lines. That’s why, this week, we’re sharing […]



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    4. The Separation of Powers in Today’s Media Landscape


      1.5 to read by Rebekah Iliff
      Published on January 18, 2017

      As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players. Let’s start with a flash back to grade school. Remember learning about […]



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    5. Medium’s New Focus & What It Means for PR


      2 to read by Leta Soza
      Published on January 11, 2017

      Last week, PR and communications professionals listened closely as Medium CEO Ev Williams announced the publishing platform’s new focus and the downsizing of its New York and Washington D.C. teams. In the piece, Williams validated Medium’s mission to “promote intelligent viewpoints and new ideas no matter who they’re from” while, at the same time, recognizing […]



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    6. How to Prove PR Value to Your CEO in 2017


      2.5 to read by Kelly Byrd
      Published on January 4, 2017

      Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation. Without this, we miss important opportunities to tell compelling stories, impact audiences more effectively, and ultimately prove the value of PR to C-suite executives. Fortunately, […]



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    7. Were our 2016 PR predictions spot on?


      5 to read by Leta Soza
      Published on December 21, 2016

      Oh, the last few weeks in December — that special time of year when industry prediction posts become as ubiquitous as ugly holiday sweaters and peppermint-flavored everything. While I’m certain there will be plenty of articles about what’s next for the world of PR and communications (like this one from the incomparable Gini Dietrich) I’m […]



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    8. The Best PR Conferences to Attend in 2017


      5 to read by AirPR Team
      Published on December 14, 2016

      If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list! Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a communications conference to sharpen your skills, this curated round-up of events will help. Take a […]



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