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    1. The Science of PR: The PRTech Ecosystem


      2.5 min to read by Sharam Fouladgar-Mercer
      Published on November 1, 2016

      Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR. Along with my co-founder Raj Sathyamurthi, my founding team members Rebekah Iliff and Patrick Liang, and a growing team of more than thirty engineers, sales people, customer success managers, and […]



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    2. 2016 PRTech Awards Recap


      2 min to read by Sharam Fouladgar-Mercer
      Published on October 26, 2016

      Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media. These individuals were selected from 100+ nominations. For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio […]



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    3. Why ‘Ghosting’ Is the Scariest PR Faux Pas


      4 min to read by Kelly Byrd
      Published on October 19, 2016

      Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility. In celebration of this spooky month, we’re exploring how even the […]



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    4. How to Drive PR Decisions with Data


      5 min to read by Dane Wiseman
      Published on October 12, 2016

      I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.” My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of data PR and communications professionals should be focusing on when creating their strategies. During the […]



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    5. Is PR data bias holding you back?


      2.5 min to read by Kelly Byrd
      Published on October 5, 2016

      When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice. Thus, standards around this measurement are still in development. Often, when a PR professional views data that shows the […]



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    6. Why Measuring Input Is as Important as Measuring Outcomes


      4 min to read by Leta Soza
      Published on September 28, 2016

      Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself. In this PRTech Pro Spotlight, I interview ClickTime CEO Alex […]



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    7. PR Myth Busting Part 3: More ≠ Better


      4 min to read by Leta Soza
      Published on September 22, 2016

      So, now that we can all agree that failure is really a commitment to learning (Part 1) and every PR output can be the beginning of a conversation (Part 2), let’s turn our attention to an often contentious topic: PR reporting. Ah, reporting. Depending on your PR point of view, you probably either LOVE reporting or it’s the bane of […]



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    8. PR Myth Busting Part 2: Once the story publishes, your work has just begun


      4.5 min to read by Leta Soza
      Published on September 21, 2016

      In Part 1 of this 3 part series, I poked some serious holes in the myth that it’s not ok for PR to fail. Next, I’d like to have a frank discussion about how PR professionals think about their output. Until fairly recently, most PR teams were mainly responsible for two things: Getting press coverage Covering people’s […]



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    9. PR Myth Busting Part 1: It’s Ok To Fail


      6.5 min to read by Leta Soza
      Published on September 20, 2016

      As the Director of PR Engineering at AirPR, I listen to the voice of our customers every single day and let me tell you, they are an endless source of wisdom and insight! We count ourselves lucky to work with fascinating companies in a wide range of industries. Each is doing super compelling work yet […]



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