Anyone who knows me, knows I have two pro-crushes:
Not necessarily in that order.
I’d like to point out that I’ve never met “Stevie-J” (that’s my pet name for him) in person, but I did see him speak at a conference once: it was definitely a nerd soul connection, at least on my end. I’ve also tweeted to him a few times, only to be completely ignored – but it’s cool, I know he’s super busy and probably, no definitely, thinking about my tweets even if he’s non-responsive.
Bill, on the other hand, I have the tremendous pleasure of spending time with on a somewhat regular basis – as he has been advising AirPR even before I took my place at the proverbial table. P.S. I happen to know and adore Bill’s wife so this is all totally kosher. My gushing about “The Tancer.”
A lil’ bit about Bill (beware: you may develop a crush too!)…
#1 – DATA GEEK: As the world’s preeminent expert of online behavior, he’s spent the last 10 years analyzing a sample of 10 million Internet users and what they do online every single day. In other words, he lives and breathes “big data.” He is also the general manager of global research at Experian Hitwise.
#2 – PATTERN FREAK: He studies 5-8 million search terms every week to reveal insights into online behavior patterns. These patterns, in turn, are used to help businesses find customers, anticipate trends and improve performance.
#3 – MEDIA CHIC: Last but not least, he’s is the author of New York Times Bestseller Click: What Millions of People Are Doing Online and Why It Matters — Unexpected Insights for Business and Life. His analysis of the online landscape has been quoted extensively in the press, including the Wall Street Journal, New York Times, USA Today and Business Week.
While data may be Bill’s main jam, what he finds most compelling are the stories derived from what people are searching for: The quantitative front-end to the qualitative back-end, if you will. (more…)