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    1. 4 Signs Your PR Measurement Practices Could Be Better


      3 to read by Kelly Byrd
      Published on March 15, 2017

      By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. I’m talking data that dives far deeper than impressions and press hits. Hopefully, you are doing your due diligence in analyzing and interpreting PR data that can help you continually refine your communications strategy […]



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    2. 5 Quick Tips and Tools for Today’s PR Professional


      4 to read by Rebekah Iliff
      Published on March 8, 2017

      One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role. From handy email add-ons for media relations to […]



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    3. PRTech Will Make You Love Math


      2 to read by Kelly Byrd
      Published on March 1, 2017

      Public relations is undoubtedly an art, but it’s also a science. Knowing how to collect, analyze, and interpret data allows you to identify key PR metrics rather than rely on subjective determinations of success. While all the PR data that’s now available to us via the PRTech ecosystem may seem daunting to those who are […]



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    4. How to Find the Right MarTech and PRTech Solutions


      3 to read by Rebekah Iliff
      Published on February 22, 2017

      Now that marketers are taking PR more seriously in terms of its ability to generate top-of-funnel leads and drive valuable brand awareness, the MarTech ecosystem has come to include PRTech solutions too. Yay for us! PRTech is no longer a lone wolf. While this new equilibrium is exciting for PR, it’s also a bit daunting […]



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    5. What Every Marketing Boss Loves


      2.5 to read by Dane Wiseman
      Published on February 14, 2017

      Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or even last week, may not work again today. To boot, successful marketing bosses are increasingly […]



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    6. PR Data Insights: How to Benchmark Engagement


      4 to read by Leta Soza
      Published on February 8, 2017

      PR’s access to data has grown exponentially in the past few years, however one of the most frustrating aspects about measuring PR is the lack of industry benchmarks available. It’s challenging to set measurement goals without an understanding of how others in your field are faring. In fact, PR may be the last business function […]



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    7. PR Reporting for People Who Care About Data


      2 to read by Dane Wiseman
      Published on January 25, 2017

      The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d hoped it would, valuable learnings always lie between the lines. That’s why, this week, we’re sharing […]



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    8. The Separation of Powers in Today’s Media Landscape


      1.5 to read by Rebekah Iliff
      Published on January 18, 2017

      As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players. Let’s start with a flash back to grade school. Remember learning about […]



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