• All About Tech
  • Industry Insights & Trends
  • Interviews
  • Musings
  • PR Education


  • PR Education

    Anything and everything happening in PR


    1. Debunking PR Myths One Little Lie at a Time

      Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves. As an experiment, we republished those articles with new titles […]

      Read More


    2. How to Write a Byline That Positions You as a ‘Thoughtful’ Leader

      I don’t mean to get meta, but I’m about to write a thought leadership post about thought leadership. Contributed content is more accessible than ever as publishers democratize writing opportunities in exchange for traffic volume. In fact, so many C-suite executives have columns or are self-publishing articles that it’s changed the meaning of “thought leader” from […]

      Read More


    3. How to Write an Email Your Customers Will Give a Crap About

      “You’ve Got Mail” — not just a classic rom-com but an alert that really rocked the working world. In the ‘90s, email was one of the most welcomed inventions to hit a professional’s day-to-day. It streamlined communication, ensured multiple people were simultaneously “looped in” and enabled business professionals to be more organized and accountable. People […]

      Read More


    4. How to Use Data to Ensure Content Success

      Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […]

      Read More


    5. Getting the Most Out of LinkedIn Pulse

      As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […]

      Read More


    6. Startup PR: A 15 Minute Cram Session

      Since starting this blog, we’ve shared nearly 200 posts about why we’re adamant about data-driven decision making, how to optimize the heck out of your content, and what to make of industry trends, from brand publishing to Buzzfeed’s bold measurement strategy. We’ve shared so much about how to optimize public relations strategies that we thought […]

      Read More
    7. High School

      How Public Relations Is Like High School

      As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often cannot describe PR with confidence. In honor of school years ending, and in light of the fact that education never stops, […]

      Read More


    8. Common Math Mistakes That PR People Make

      Let’s be honest. The typical PR person has an aversion to math. Couple that with the fact that the PR industry has historically lacked the type of quantitative performance data that’s usually available to marketing teams, and you’re left with a large group of professional communicators who are prevented from tapping into insights that could […]

      Read More
    « Previous PageNext Page »