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  • Musings

    For those times when you just need something a little silly, satirical, or snarky


    1. Storytelling: Why It’ll Always Be Important

      In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […]

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    2. How to Avoid Overpolishing Code and Communications

        As a programmer, I often have a difficult time releasing my code. I always want to fine-tune it until it’s perfect, although, as programmers know, that’s usually nearly impossible given the pressing deadlines and priority shifts that can, at times, dictate our days. I know that public relations and communications professionals can relate. So […]

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    3. Strategic Public Relations Leaders Are All of These Things

      Do you like taking assignments or leading the charge? If the latter, good for you! My guess is that you already embody these oh-so-necessary PR leadership characteristics; But in case you need a few reminders for staying on top of your game, read through these traits of highly effective strategic public relations leaders. Strategic PR […]

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    4. Universal

      Universal Truths About PR

      In life, there are certain universal truths that exist. If you’re waiting for a call and go to the bathroom, the person will call when you go. Or, when looking diligently for something, you can never find it. No matter how you break it down, you can’t get away from the fact that certain things […]

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    5. Connection

      The Tinderization of Culture: Making People Matter Again

      I’ve been thinking a lot about relationships lately. Romantic, business, friends, family and — yes, of course — customers. What allows for deep and meaningful connections? I’m not talking about connecting via Twitter, LinkedIn, Instagram, or Facebook. They are indeed a proxy for our digital influence and network reach, but they have little to do […]

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    6. Using Comedy to Enhance Your PR & Communications Skills

      I’m a HUGE fan of humor in communications. It keep conversations upbeat, helps to cultivate relationships in a unique way, and forces you to not take yourself too seriously. Because who wants to be around a perpetual SpongeBob-Serious-Pants? To get to the nitty gritty of comedy and how we can apply it to everyday business […]

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    7. Headshot Faux Pas: 10 Mistakes to Avoid

      Can’t figure out why you’re not making any new connections? No one responding to your LinkedIn messages? Much like how the name of your company can repel even the most loyal customer or client, a bummer headshot can also “turn off” faster than a light switch. Whether you’re an aspiring entrepreneur, a mid-level manager, or […]

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    8. A Simple Customer Philosophy: “Meet Me Halfway”

      Two people stand on opposite sides of a two-lane highway, separated by a four-foot wide, one-foot high, concrete median. Cars fly past them at nearly break-neck speed. They need to figure out a way to reach one another to exchange a backpack (which is full of vital information), but the noise from the highway makes […]

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