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  • Interviews

    Stimulating conversations with luminaries from the tech, PR, and marketing industries


    1. PR’s Past, Present and Future as told by Sally Falkow

      When it comes to PR prowess and expertise, there are not many individuals who possess both in droves like Sally Falkow. As president of PRESSfeed and one of the industry’s leading minds on new technology and digital PR, Ms. Falkow brings over 30 years of PR experience to the table. Sal (as she often signs […]

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    2. Tech Talk With Sir Mix-A-Lot

      I get a lot of email. Like, A LOT. My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is. There is a method to my madness, people! Back in January, I received an email that basically made my year, […]

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    3. How to hire: words of wisdom from our fave Chief Talent Officer

      One of the biggest challenges young companies face is scaling. More specifically, how to put together a team with the right people; then grow and cultivate that talent as the company expands. If you’re an entrepreneur currently seeking engineers, you know exactly what I’m talking about here! We color ourselves grateful to have some talented domain […]

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    4. Getting inside the brain of Shonali Burke

      There are PR folks who get it; then there are PR folks who get it. Shonali Burke falls into the latter category. As the CEO of a PR business, Shonali is: #1 – A self-professed measurement + social media geek and constantly champions PR measurement (no wonder we love her). #1 – An educator dropping knowledge on future […]

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    5. Dell, OneSpot, and AirPR on the New PR/Marketing Frontier

      This week we bring you a guest post from Dell’s managing editor, the incomparable Ms. Stephanie Losee. Ms. Losee has been leading the brand journalism/content marketing charge for quite some time, so it only seemed fitting that we turn her loose on two of our favorite CEOs. We hope you enjoy this illuminating exchange! How […]

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    6. Adam Singer on analytics, Jack Bauer, and PR success

      When you’re a relatively new company, attempting to do something please don’t say disruptive or innovative here um, hmmmm, new… it’s extremely important to watch for influencers in your industry who have insights or opinions about what you’re doing. Exhibit A: “Adam takes off the gloves” Adam Singer, who currently spends his days at the […]

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    7. Courting the Queen of Measurement: Katie Delahaye Paine

      When we first started speaking with our “circle of trust” over a year ago in preparation for our Analyst launch, one name came up over and over again: Katie Delahaye Paine. Known by many as the “Queen of Measurement” (#QOM), she has been in the PR biz forever and runs a successful consultancy focused on PR Measurement. She […]

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    8. Serena Ehrlich from Business Wire sets the record straight

      DON’T FORGET: The 5th Annual PR Summit in San Francisco is 1 month away! Be sure to buy your tickets. Here’s 20% off because we love you: http://bit.ly/1iXXuWE Back in the fall of 2013, I wrote this blog post where I equated the press release to that annoying guy nobody wants to invite to a party, but […]

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    9. Spin May Suck, But Gini Dietrich Rocks

      Have you ever had a moment in time where you’re thinking “wow, I’m on top of the world, I really know my $h!t” only to have your ego (rightly) deflated after a serendipitous brush with someone who, in actuality, is much more on top of it than you? If that had ever happened to me, it would […]

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