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  • Interviews

    Stimulating conversations with luminaries from the tech, PR, and marketing industries


    1. Why Measuring Input Is as Important as Measuring Outcomes

      Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself. In this PRTech Pro Spotlight, I interview ClickTime CEO Alex […]

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    2. The Differences Between In-house and Agency PR Roles

      After reading his interview in Bulldog Reporter, I quickly became “Twitter friends” with PR pro Ryan Greives. As Senior PR Specialist for subscription billing provider cleverbridge, he leads the company’s global PR and social media strategies. But before that, he worked at an agency, filling the shoes of Vice President of BLASTmedia’s B2B Practice Group. […]

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    3. [Podcast] Entrepreneurial Lessons From the Founders of SF Sketchfest

      When we think of entrepreneurship, we tend to picture startups and unicorns. But there are so many different types of businesses that revolve around taking risks. An event-based business is similar to a fast-growing tech company in the sense that both have goals of growth, attracting talent, and getting recognition from the press. So what […]

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    4. 5 Tips for Taking Ownership of Your Online Persona

      We’ve already discussed headshot no-nos, and given our field, I’m guessing you’re well aware of the power of positive and negative publicity. But are you applying your PR and communications smarts to your own personal brand, in addition to those of your clients? To take a deep dive into the importance of owning your online […]

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    5. [Podcast] Applying the Farm-to-Table Concept to Influencer Marketing

      I’ve been thinking about the power of customer advocates and influencers a lot lately, not only because they’re part of today’s buzzword stew but because, in my role, I sit on both sides of the table. As part of my role at AirPR, I collaborate with influencers from a brand perspective and as a journalist, […]

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    6. Rick Liebling On The Power of 3: PR + Social + Tech

      It’s been said that three is a magic number and when you stop to think about it, some of the best things in life really do come in 3’s. Three-piece suits…three little pigs…three sheets to the wind…ok, maybe not that last one, but you get my drift. In an effort to channel the power of […]

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    7. LinkedIn’s leading ladies talk PR, tech, and changing the world

      As a career professional, can you imagine a world without LinkedIn? It would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous. LinkedIn has essentially replaced the need for business cards, since you can basically use it as a modern day Rolodex. #Connections. Furthermore, if you’ve ever looked for a job, […]

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