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  • All About Tech

    What you need to know about the current state of the tech landscape as it applies to PR and beyond

    1. 7 PRTech Solutions Every PR Pro Needs

      We’ve got a massive crush on everything PRTech, and why not? Nothing has changed our industry more than technological innovation. This evolution has ushered in an era where PR pros must commit to researching new platforms and learning new skills that allow us to communicate better and measure PR smarter. It can be a bit daunting to know where […]

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    2. Game Theory as applied to PR

      DISCLAIMER: We going to get a bit geeky this week, so prepare to mull.  Establishing value-driven measurement is an integral step in cementing PR’s seat at the table. But what about other catalysts (beyond metrics) that can used in rational, strategic decision making? Below is a write up done by our stellar summer intern, Harry Rackmil. Harry […]

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