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  • All About Tech

    What you need to know about the current state of the tech landscape as it applies to PR and beyond


    1. 5 Ways to Get Girls to Fall in Love With STEM

      President Obama recently announced his Computer Science for All initiative to fund computer science training programs in K-12 public schools. But before assessing the need at a national level, entrepreneurs and tech companies have been assessing and advocating for the need for more STEM education on their own; because as we all know…nothing happens without […]

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    2. How PRTech Can Pump Up Your 2016 PR Planning

      If you’re anything like us, you’re likely steeped in planning madness as the final weeks of 2015 come to a red and green infested close. In the midst of crafting strategies, brainstorming campaigns, and ideating stories, be sure to check out our recently refreshed PRTech Ecosystem. My, how far we’ve come! In just one year, […]

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    3. PART 2: Big Data 101 for PR

      We know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […]

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    4. How’s Your Data Literacy? Take our quiz and find out!

      POP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares. In fact, its sole purpose is to provide some honest feedback on where your PR data strengths lie and where you may need a […]

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    5. 10 Ways PR Can Leverage LinkedIn

      A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker. We talked about everything from how to ensure your LinkedIn connections aren’t aware of your stalking habits, to how the company’s “women in tech” initiatives are setting an example […]

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    6. 6 Marketing and Sales Tactics to Avoid Like the Plague

      When you’re a busy entrepreneur, there’s nothing worse than having your time wasted. A lot of frustration can occur as a result of others’ carelessness and disregard for your busy schedule and crowded inbox. Many sales and marketing professionals continually miss the mark when it comes to outreach practices. From sub-par sales pitches to irrelevant […]

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    7. 7 PRTech Solutions Every PR Pro Needs

      We’ve got a massive crush on everything PRTech, and why not? Nothing has changed our industry more than technological innovation. This evolution has ushered in an era where PR pros must commit to researching new platforms and learning new skills that allow us to communicate better and measure PR smarter. It can be a bit daunting to know where […]

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