Published on December 10, 2012
Last week, we [proudly] announced our Investor Program, which essentially offers VCs and Angels a direct channel for portfolio companies to discover and source PR professionals and firms. Investment partners at launch included Mohr Davidow Ventures, 500 Startups, Intel Capital, Shasta Ventures, Blue Run Ventures, Crosslink Capital, and Correlation Ventures…with many more on the way!
Below are some media coverage highlights from our announcement.
Key Excerpt: “Given the amount of bitching by we tech journalists and bloggers about poor quality PR pitches, as long as AirPR’s service is as good as it claims to be, we’ll be happy too.”
Key Excerpt: “…AirPR is right about one thing: The client-agency matching methodology is broken. The best thing you can say about the request for proposal (RFP) process is that it’s a frustrating, archaic, time suck for both parties. Agencies complain bitterly about the creative commitment, staff expense, and hidden (and not-so-hidden) biases in the process, while clients often don’t get what they need. Expensive search consultants or intern-led Web searches aren’t much better.”
Key Excerpt: “Though perhaps a stretch, after seeing the success of its own public relations model, we wonder if SEOmoz may want to offer public relations capabilities to its customers. If it decides to go this route, one likely target would be young startup AirPR, which provides a platform for companies to find public relations professionals.”