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    1. PR Myth Busting Part 3: More ≠ Better


      4 min to read by Leta Soza
      Published on September 22, 2016

      So, now that we can all agree that failure is really a commitment to learning (Part 1) and every PR output can be the beginning of a conversation (Part 2), let’s turn our attention to an often contentious topic: PR reporting. Ah, reporting. Depending on your PR point of view, you probably either LOVE reporting or it’s the bane of […]



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    2. PR Myth Busting Part 2: Once the story publishes, your work has just begun


      4.5 min to read by Leta Soza
      Published on September 21, 2016

      In Part 1 of this 3 part series, I poked some serious holes in the myth that it’s not ok for PR to fail. Next, I’d like to have a frank discussion about how PR professionals think about their output. Until fairly recently, most PR teams were mainly responsible for two things: Getting press coverage Covering people’s […]



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    3. PR Myth Busting Part 1: It’s Ok To Fail


      6.5 min to read by Leta Soza
      Published on September 20, 2016

      As the Director of PR Engineering at AirPR, I listen to the voice of our customers every single day and let me tell you, they are an endless source of wisdom and insight! We count ourselves lucky to work with fascinating companies in a wide range of industries. Each is doing super compelling work yet […]



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    4. This is How to Build a Brand With Soul


      4 min to read by Rebekah Iliff
      Published on September 14, 2016

      Even though there’s more data to work with than ever, it’s still terribly important to stick to the soul of your brand. For example, if you’re a PR professional representing a home décor site known for its eclectic items, and the data shows that customers are purchasing your least on-brand pieces during a certain time […]



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    5. Why Long-Tail PR Is Every Company’s Secret Weapon


      3.5 min to read by Leta Soza
      Published on September 7, 2016

      As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ. Let’s do that by diving into the topic of long-tail PR, considering how content can continue to ‘work’ for you far beyond […]



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    6. How to Empower Data-Driven PR Leaders


      2 min to read by Kelly Byrd
      Published on August 31, 2016

      Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. She led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland Group, Julia Monti of Mastercard, and KayAnn Schoeneman of Ketchum. There are tremendous opportunities to […]



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    7. How to Write a Byline That Positions You as a ‘Thoughtful’ Leader


      5 min to read by Rebekah Iliff
      Published on August 24, 2016

      I don’t mean to get meta, but I’m about to write a thought leadership post about thought leadership. Contributed content is more accessible than ever as publishers democratize writing opportunities in exchange for traffic volume. In fact, so many C-suite executives have columns or are self-publishing articles that it’s changed the meaning of “thought leader” from […]



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    8. How to Write an Email Your Customers Will Give a Crap About


      4 min to read by Rachel Kirschen
      Published on August 17, 2016

      “You’ve Got Mail” — not just a classic rom-com but an alert that really rocked the working world. In the ‘90s, email was one of the most welcomed inventions to hit a professional’s day-to-day. It streamlined communication, ensured multiple people were simultaneously “looped in” and enabled business professionals to be more organized and accountable. People […]



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    9. How to Use Data to Ensure Content Success


      3.5 min to read by Kelly Byrd
      Published on August 10, 2016

      Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […]



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