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    1. How To Best Manage Outsourced PR


      2.5 min to read by Leta Soza
      Published on April 25, 2016

      Whether you’re on an in-house PR team that occasionally outsources specialized work or you’re engaging with a PR agency for the first time ever, there are a handful of best practices for optimizing outsourced PR to keep in mind. The goal of these practices is to provide a view of how it’s all supposed to work while setting proper expectations […]



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    2. 5 Tactics For Ensuring Customer Success


      4.3 min to read by Rachel Kirschen
      Published on April 19, 2016

      What do you think makes a B2B company successful? Turning a profit? Going public? Rapid growth? If you put yourself in the shoes of a customer success manager (shoes I’ve filled more than once), the correct answer will be revealed… If your customers are succeeding (with your tools, support, and encouragement), then you’re succeeding too. […]



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    3. 5 Tips for Taking Ownership of Your Online Persona


      5.2 min to read by Rebekah Iliff
      Published on April 11, 2016

      We’ve already discussed headshot no-nos, and given our field, I’m guessing you’re well aware of the power of positive and negative publicity. But are you applying your PR and communications smarts to your own personal brand, in addition to those of your clients? To take a deep dive into the importance of owning your online […]



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    4. Using Comedy to Enhance Your PR & Communications Skills


      4 min to read by Rebekah Iliff
      Published on April 4, 2016

      I’m a HUGE fan of humor in communications. It keep conversations upbeat, helps to cultivate relationships in a unique way, and forces you to not take yourself too seriously. Because who wants to be around a perpetual SpongeBob-Serious-Pants? To get to the nitty gritty of comedy and how we can apply it to everyday business […]



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    5. [Podcast] Applying the Farm-to-Table Concept to Influencer Marketing


      1.5 min to read by Rebekah Iliff
      Published on March 28, 2016

      I’ve been thinking about the power of customer advocates and influencers a lot lately, not only because they’re part of today’s buzzword stew but because, in my role, I sit on both sides of the table. As part of my role at AirPR, I collaborate with influencers from a brand perspective and as a journalist, […]



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    6. Headshot Faux Pas: 10 Mistakes Not to Make


      3.2 min to read by Rebekah Iliff
      Published on March 21, 2016

      Can’t figure out why you’re not making any new connections? No one responding to your LinkedIn messages? Much like how the name of your company can repel even the most loyal customer or client, a bummer headshot can also “turn off” faster than a light switch. Whether you’re an aspiring entrepreneur, a mid-level manager, or […]



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    7. A Simple Customer Philosophy: “Meet Me Halfway”


      5.5 min to read by Rebekah Iliff
      Published on March 16, 2016

      Two people stand on opposite sides of a two-lane highway, separated by a four-foot wide, one-foot high, concrete median. Cars fly past them at nearly break-neck speed. They need to figure out a way to reach one another to exchange a backpack (which is full of vital information), but the noise from the highway makes […]



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    8. Up Your PR Game Using BuzzFeed’s Measurement Mindset


      4 min to read by Leta Soza
      Published on March 8, 2016

      I read an article in Fortune recently titled BuzzFeed: Days of Counting Pageviews and Unique Visitors Are Over that made my PR engineering heart jump with joy. In the piece, media-and-tech-beat writer Mathew Ingram examines how BuzzFeed is shifting from so-called fuzzy metrics, like unique visitors or subscribers, to more engagement-driven metrics that align with […]



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    9. 6 Things You’ll Never Hear Today’s PR Pros Say


      3 min to read by Rachel Kirschen
      Published on February 29, 2016

      It’s like hearing a long-distance runner turn down a plate of pasta the night before a big race or witnessing Cookie Monster refuse a plate of his favorite cookies (chocolate chip). You just can’t imagine hearing certain things from certain mouths without your world imploding in on itself. That’s why, for the sake of humor […]



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