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    1. 10 Facts PR Influencers Know to Be True


      4.5 to read by Kelly Byrd
      Published on June 21, 2017

      Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]



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    2. What Happens When PR and Marketing Mesh


      6 to read by Sharam Fouladgar-Mercer
      Published on June 14, 2017

      In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person […]



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    3. How to Care for Your Key Customer: The Journalist


      2 to read by Kelly Byrd
      Published on June 7, 2017

      If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which […]



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    4. How I Learned to Embrace Data


      5 to read by Clayton Su
      Published on May 31, 2017

      “Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. “That means I can get data around how dirty my apartment is and areas with the most foot traffic!” “I’m not surprised this excites you so much,” said my […]



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    5. Why It’s Hard to Measure PR in the First Place


      4 to read by Rebekah Iliff
      Published on May 24, 2017

      Our in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what […]



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    6. The 7 Surprising Super Powers of PR


      6 to read by Sharam Fouladgar-Mercer
      Published on May 18, 2017

      Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement […]



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    7. Public Relations Job Trends in Tech and Beyond


      5 to read by Rebekah Iliff
      Published on May 10, 2017

      There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. My coworker Rachel Berk explained this well: “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times […]



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    8. From Media Monitoring to Media Intelligence


      2 to read by Kelly Byrd
      Published on May 3, 2017

      For public relations professionals, media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. As an employee of a PRTech company, I’m obviously a bit biased in […]



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    9. The Most Powerful PR Metrics According to 5 PR Influencers


      3.5 to read by Rebekah Iliff
      Published on April 26, 2017

      While there isn’t a surefire answer to how to inspire world peace or peel a hard boiled egg in just one sweep, there are a few things I think we can all agree on: when it comes to measuring the success of a PR campaign, it’s all about them numbahs! We could talk for days […]



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