If you think about it from an extremely fundamental standpoint, words are likely considered the cornerstone of PR.
How one positions them against each other, strings them together, decides how to use or not use them: all are important aspects of PR. What’s more, as cultures evolve, languages evolve too…so knowing which words to use in specific circumstances and across certain “mediums” is also part of the job.
So today, and mostly for fun (who needs a boring, droning blog post anyway?), I bring you: Word play by the numbers.
#1 – Did you know, according to many many many sources, Oxford Dictionary has released their Word of the Year. Beating out “Bae” (slang for one’s beloved, or short for “baby”) and “Normcore” (unisex clothing), the word “Vape” took this year’s crown.
Last year’s winning word was “Selfie.”
I suppose if you’re looking at the OD’s WOTY as a proxy for cultural trends, we’ve gone from self-obsessed to addiction curbing. I’d take the latter any day, as this is a vast improvement. Not great, but better.
#2 – Speaking of self-obsessed, Dictionary.com’s WOTY was released fresh on the heels of the “Vape” bomb. They chose “Exposure.” Ironically, the online dictionary seems to be a year behind the trend as the word “Exposure” would seem to align more with “Selfie.”
Or perhaps I’m thinking too critically about the whole ridiculous thing.