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    1. 5 Tenets of PRTech + 2015 PRTech Awards Recap

      5 min to read by Sharam Fouladgar-Mercer
      Published on October 6, 2015

      Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. (You can peruse a few snaps of the mind meld here.) Everyone in attendance was there to acknowledge that our industry is at […]

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    2. PR & Customer Success: 2 Sides Of The Same Coin

      5 min to read by Rachel Kirschen
      Published on September 28, 2015

      In PR, we like to draw comparisons. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. Whaaaat you may […]

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    3. Tapping The True Power Of Analyst Relations

      7.5 min to read by Rebekah Iliff
      Published on September 24, 2015

      Several weeks ago, I had the opportunity to sit down and chat with ESG Senior Analyst Nik Rouda about big data and analytics trends. Nik is one of the most innovative people I know working to solve problems involving data and business intelligence, so I enjoyed hearing his insights about how to make more effective […]

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    4. Bridging PR and Sales Through Storytelling

      3.5 min to read by Andrew Carpenter
      Published on September 17, 2015

      When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. movies, television, novels, etc.), the concept of compelling storytelling is now front and center in nearly every business conversation. In fact, it was a major theme during this year’s GrowthBeat conference. The business of storytelling […]

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    5. How’s Your Data Literacy? Take our quiz and find out!

      1 min to read by Leta Soza
      Published on September 8, 2015

      POP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares. In fact, its sole purpose is to provide some honest feedback on where your PR data strengths lie and where you may need a […]

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    6. Leveraging 4 key types of PR data

      4.5 min to read by Leta Soza
      Published on August 31, 2015

      Are you sick of talking about PR data yet? Good. Neither are we.   Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the bajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, […]

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    7. The PR Optimization Pie

      2 min to read by Leta Soza
      Published on August 24, 2015

      Ever have one of those late afternoons where you stop to take a breath and realize your desk has become a complete disaster area in the past week? Yeah, that was me last Friday around 5:50pm. Since most everyone else had left for the weekend, I decided to take advantage of the peace and quiet […]

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    8. Fighting Back Against Passive PR Pitches

      5 min to read by Rebekah Iliff
      Published on August 19, 2015

      One of the downsides to being a content creating machine is that, inevitably, you will be added to every media database on the planet. Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in a town you’ve never heard of either. It’s rough […]

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    9. 4 Pitfalls of Brand Journalism to Avoid

      3.5 min to read by Rebekah Iliff
      Published on August 13, 2015

      Perhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.” Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do. Yeah! […]

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