When you’re a relatively new company, attempting to do something
please don’t say disruptive or innovative here um, hmmmm, new… it’s extremely important to watch for influencers in your industry who have insights or opinions about what you’re doing.
Exhibit A: “Adam takes off the gloves”
Adam Singer, who currently spends his days at the Google Compound Complex as Analytics Advocate, and moonlights as a forward thinking PR critic and founder of The Future Buzz, is one such person.
As you can see from Exhibit A, when we publicly launched our first product (Marketplace) he had a few opinions…which we welcomed.
OH! How boring life would be without challengers and dissenters!
Over the past year we’ve visited Adam at Google, lunched with him in San Francisco, awarded him a very prestigious “PRTech Award,” and even swapped quippy company T-shirts with him. Ahh, yes, this is a true PR match made in heaven. But it did take time.
Exhibit B: “Sharam and Adam play nicey poo”
Now, we bring you this illustrious – if not “coming out of sorts” – interview with one of our favorite Advocates.
Rebekah Iliff: Let’s start with an easy one. Can you tell us about your background and how your experience with PR has shaped your story?
Adam Singer: While in college, I was a total geek and created websites and grew digital communities in my free time (and monetized them instead of getting a part-time job). It was only after I entered the workforce and decided to get a “real job” that I ended up getting a trial by fire in PR. After my internship I ended up being hired as an account executive for a PR agency in Fort Lauderdale in 2005.
I hadn’t really studied PR save for a few journalism electives in college, but it turned out that my experience as a geek prepared me really well for the “new world” of PR.
Thrusting a social web, power user into the mix of a traditional PR agency early on proved to be valuable experience not just for me, but for my agency who promoted me from an account executive, to manager, to ultimately digital director within my first two years.