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    1. How to Write a Byline That Positions You as a ‘Thoughtful’ Leader


      5 min to read by Rebekah Iliff
      Published on August 24, 2016

      I don’t mean to get meta, but I’m about to write a thought leadership post about thought leadership. Contributed content is more accessible than ever as publishers democratize writing opportunities in exchange for traffic volume. In fact, so many C-suite executives have columns or are self-publishing articles that it’s changed the meaning of “thought leader” from […]



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    2. How to Write an Email Your Customers Will Give a Crap About


      4 min to read by Rachel Kirschen
      Published on August 17, 2016

      “You’ve Got Mail” — not just a classic rom-com but an alert that really rocked the working world. In the ‘90s, email was one of the most welcomed inventions to hit a professional’s day-to-day. It streamlined communication, ensured multiple people were simultaneously “looped in” and enabled business professionals to be more organized and accountable. People […]



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    3. How to Use Data to Ensure Content Success


      3.5 min to read by Kelly Byrd
      Published on August 10, 2016

      Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […]



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    4. How to Write a Press Release (That Doesn’t Get Deleted)


      4 min to read by Leta Soza
      Published on August 3, 2016

      The press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great. But if press releases are such key ingredients in PR’s recipe for success, why are so many PR pros continually let down by […]



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    5. Storytelling: Why It’ll Always Be Important


      1.5 min to read by Kelly Byrd
      Published on July 27, 2016

      In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […]



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    6. How to Avoid Overpolishing Code and Communications


      4 min to read by Seth Boyles
      Published on July 20, 2016

        As a programmer, I often have a difficult time releasing my code. I always want to fine-tune it until it’s perfect, although, as programmers know, that’s usually nearly impossible given the pressing deadlines and priority shifts that can, at times, dictate our days. I know that public relations and communications professionals can relate. So […]



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    7. Getting the Most Out of LinkedIn Pulse


      4 min to read by Rebekah Iliff
      Published on July 13, 2016

      As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […]



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    8. How to Amplify Public Relations With Virtual Reality


      5 min to read by JW Cheng
      Published on July 6, 2016

      Imagine a future where virtual reality is utilized to tell more effective stories, change narratives, and even shift entire brand strategies. It’s been all the buzz lately, but access to this exciting, new technology is an enigma for most. Despite unclear adoption rates, evangelists and technologists alike have continued to charge forth, with fervent belief […]



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    9. Strategic Public Relations Leaders Are All of These Things


      3 min to read by Rebekah Iliff
      Published on June 29, 2016

      Do you like taking assignments or leading the charge? If the latter, good for you! My guess is that you already embody these oh-so-necessary PR leadership characteristics; But in case you need a few reminders for staying on top of your game, read through these traits of highly effective strategic public relations leaders. Strategic PR […]



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