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    1. Be a Better Writer: Tips for PR Professionals


      2 to read by Kelly Byrd
      Published on December 7, 2016

      In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. While the PR Engineering team at AirPR focuses on explaining the value of PR measurement, today we’re focusing on improving your PR writing — […]



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    2. Debunking PR Myths One Little Lie at a Time


      2.5 to read by Leta Soza
      Published on November 30, 2016

      Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves. As an experiment, we republished those articles with new titles […]



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    3. The Power of the Good Deed


      2.5 min to read by Rebekah Iliff
      Published on November 16, 2016

      I’ve recently been thinking a lot about the power of “the Good Deed”, especially since the world seems a bit nutty right now; and yet, we are supposed to be entering a season of gratefulness, holiday cheer, and resolutions (boy, oh, boy could we use some of those!). While we (the PR movers and shakers) […]



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    4. What PR People Can Learn From Gandhi


      3 min to read by Leta Soza
      Published on November 9, 2016

      Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace? Here, I share a few of my favorite […]



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    5. The Science of PR: The PRTech Ecosystem


      2.5 min to read by Sharam Fouladgar-Mercer
      Published on November 1, 2016

      Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR. Along with my co-founder Raj Sathyamurthi, my founding team members Rebekah Iliff and Patrick Liang, and a growing team of more than thirty engineers, sales people, customer success managers, and […]



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    6. 2016 PRTech Awards Recap


      2 min to read by Sharam Fouladgar-Mercer
      Published on October 26, 2016

      Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media. These individuals were selected from 100+ nominations. For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio […]



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    7. Why ‘Ghosting’ Is the Scariest PR Faux Pas


      4 min to read by Kelly Byrd
      Published on October 19, 2016

      Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility. In celebration of this spooky month, we’re exploring how even the […]



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    8. How to Drive PR Decisions with Data


      5 min to read by Dane Wiseman
      Published on October 12, 2016

      I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.” My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of data PR and communications professionals should be focusing on when creating their strategies. During the […]



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    9. Is PR data bias holding you back?


      2.5 min to read by Kelly Byrd
      Published on October 5, 2016

      When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice. Thus, standards around this measurement are still in development. Often, when a PR professional views data that shows the […]



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