Can you imagine a world without Search?

Take a deep breath. Now think about all the things you search for in a day.

Go on, do it.

Now that you’ve thought about it, without Search…

How would you know where to eat dinner in a new city? Or what your favorite celebrity is planning to name their baby. How would you appear “oh so smart” to a group of strangers talking about some random thing you’ve never heard of (until you clandestinely pull it up on Google)?

In my case, I wouldn’t have the foggiest notion as to when any major holiday falls for the given year, except Christmas or Independence Day because they always fall on the same date.

In addition to using Search as a simple way to manage my holiday calendar, I also use it to gain important insights into the lives and minds of men; as I often find myself (during extremely frustrating relationship moments) entering search queries that may or may not include the following phrases:

  • How do you know if he’s the one?
  • What does it mean when a guy tells you he likes your shoes?
  • What kind of a man listens to Taylor Swift?

Let’s face it, without Search, we would all be a little lost. Figuratively and literally.

Beyond just the functional aspects of Search, it also has the ability to provide us with useful “data” on what people find important for any given topic.

Case in point: Last year, we posted this nifty little write up on the top 2013 Search terms for PR and what it tells us about the PR narrative. After doing a little perusing through 2014 data, Leta and I were pleased – no, giddy – to find some marked shifts. Below is what we dug up, and our takeaways in terms of what these shifts in “PR Search” mean for the industry.


Key Takeaways:

1. NOT ONE “PRESS RELEASE” MENTION in 2014’s list. Yesssssssssss. Perhaps we are finally figuring out that as a storytelling mechanism, press releases just aren’t where it’s at. Let us rejoice.

2. Peeps are still having trouble defining PR. Well, that could be due to the fact that PR keeps owning different parts of the digital marketing puzzle. Maybe it’s not so much what PR is vs. why it’s important or where its value truly lies (e.g. people and relationships).

3. Marketing and advertising mentioned in the same breath as PR. Whaddup convergence? God, I love it when we’re right. #trendspotter

4. There was a nod to the shift of all things digital with #9, however this is also indicates a strong proclivity towards outsourcing. With more tools than ever (#PRTech), it might behoove companies to look inward first before seeking outside help.

5. Next up: Getting PR measurement, PRTech, and PESO to appear on 2015’s list.

Our Conclusion:

If search behavior is any indication of the trajectory of our industry, we are definitely on the right track. But there’s still plenty of room for growth. Let’s be mindful of how far we’ve come, but also continue to push forward when it comes to elevating the entire industry.

It’s only when we all commit to inciting intelligent conversation, creating meaningful content, and sharing the wisdom and expertise acquired that all PR ships rise with the tide.


Sometimes being serious is just so…well…boring. And while it is certainly necessary to wax poetic and pontificate about important things like PR Measurement and the future of this fun lil’ industry of ours, once in awhile it’s even MORE important to get in a good laugh between pitches, memos, strategy meetings, and the laundry list of other things that fall into the “un-fun but necessary to do my job” category.

This week, I would like to bring 3 specific funny-slash-entertaining things to your attention. You may already know about them, and if so, humor me and at least share the blog post. ‘Cuz it’s good stuffs.

#1 – If you haven’t seen this website, go here immediately. It’s either a complete joke or the most brilliant PR move I’ve ever seen. In other words…PR becomes markedly easier if you launch something like this. Read the “Buy Now” section in particular. It is likely to leave you howling.

#2 – With all of the bad PR around police behavior lately, for whatever reason that I still don’t fully understand, the Dover Police Department released this video a few days ago. It’s already gotten over 18M views. Again, not really sure of the exact purpose other than letting criminals know “hey we’re really friendly and probably preoccupied jamming to Taylor Swift so we will care less about petty crime than the average municipality” – but hey, I’m all for it. Sheer brilliance.

#3 – There is perhaps nothing better than parodies about PR girls. This has been circulating for awhile, but worth a watch if you have an extra 2 minutes.

BONUS: If you’re into podcasts, and funny people interviewing other funny people, check out The Nerdist podcast.

Now that we’ve lightened your load for a few, get back to work! And if you have any other “funnies” please pass them our way (@AirPR) so we can work it into the next round.


Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge.

The topic? Why, PRTech of course.

Considering these are 3 of the smartest (not to mention loveliest) ladies to ever utter the letters PR, it’ll come as no surprise that the rousing chat was chock full of wisdom and key industry takeaways.

Curious about what hot topics were discussed, what PR pros should be being attention to, and why PRTech is proving to a defining force in 2015?

Of course you are.

Below is a taste of the juicy chat tidbits as well as a few takeaways guaranteed to take your work to the next level.

Let’s get after it…

PR bright futureOn the importance of measuring PR:

  • “Understanding [PR] performance let’s you enhance, iterate.” – Julie Diaz-Asper
  • “If we want a seat at the ‘grown ups table’ we have to earn it via metrics.” – David Rockland
  • “We cannot say ‘PR drives bottom line’ and not embrace measurement. Either we’re integral or peripheral to business.” – John Friedman

In case it wasn’t clear from the astute observations above, PR measurement is a non negotiable. Proper measurement helps us optimize and improve, while clearly demonstrating the value PR. In regards to PR measurement, let’s make a pact here and now: We vow to be practical, produce great work, and measure our asses off. How about you?



One of my favorite go-to phrases in PR consultant-land was always: “You can’t put lipstick on a pig.”

Translation: “Hey, listen buddy, if you have a crappy product, a less than stellar website, and missed the market trend by more than two years, ain’t no press in the world gonna save you now.”

And yes, I was channeling my inner Tina Turner just now.

As we launch into 2015, I’d like to offer you a new way of thinking about PR, along the lines of doing awkward-type things to poor unassuming animals.

I proudly present:

You see the cow has always been one of those dependable, non-fussy animals. It just lazes around and grazes quietly, minding its own bidness. But it gives us amazingly necessary and yummy things like milk, and cheese, and beef – if you’re into that kind of a thing.

No one really ever notices zhee cow.

But throw a sexy horse mane on it and watch out Black Beauty! All of a sudden that homely beast comes to life and says: “I am to be taken seriously, looked at adoringly, and finally noticed for all of my many many attributes, including my overly exposed teats.”

So in 2015, let’s be cows with horse manes shall we? Let’s be practical and steady and produce great work…but let’s also remind everyone how udderly sexy and significant we are. And let’s milk it for all we can.

Here’s to embracing new paradigms, as weird and off-topic as they may seem.

Teat, I mean Tweet us with your thoughts. And if you have any other cow with horse mane photos, we definitely want to see them.



Happy between week: the most highly anticipated time of year for yours truly. I’m not sure if it’s the lull in work tasks post Chrismukkah, or the anticipation for “starting anew”…but whatever the case, I love this particular time of the year.

I have jumped – no, leaped (more graceful if you are attempting to visualize) – to the assumption that, like me, you will spend an ample amount of time this week reading, organizing your Netflix queue, business planning for the New Year, and setting goals for how you are basically going to killit in 2015.

Oh, and obviously you are allocating a wee bit of time for “sale shopping,” because that is the economical thing to do.

If you’re not doing any of the above, and rather, you are sitting around lazily on the couch eating holiday leftovers, I commend you. You’re my hero. And please keep reading on because, despite your general lack of motivation at present, I believe you can still process the information.

This between week, I have momentarily set aside my PR hat and dug deep into the recesses of my Philosophy-degree trained brain, which I knew it would come in handy eventually. I would like to pose a theory about the next seven years (it takes balls to make long term predictions, high probability of being really really “off”) – mostly in terms of business and how it may affect us as communicators of digestible information rooted in data.

The initial philosophizing began a couple of weeks ago when I read a few particularly poignant excerpts from my current obsession: Small is Beautiful: Economics as if People Mattered. German Rhodes Scholar and economic advisor to a handful of governments, E.F. Schumacher, wrote the book and the original version was first published in 1973.

How’s that for evergreen? I highly recommend it.

Excerpt #1 (page 89):

When people ask for education they normally mean something more than mere training, something more than mere knowledge of facts, and something more than a mere diversion. Maybe they cannot themselves formulate precisely what they are looking for; but I think what they are really looking for is ideas that would make the world, and their own lives, intelligible to them.

When a thing is intelligible you have a sense of participation; when a thing is unintelligible you have a sense of estrangement. “Well, I don’t know,” you hear people say, as an impotent protest against the unintelligibility of the world as they meet it. If the mind cannot bring to the world a set – or, shall we say, a tool-box – of powerful ideas, the world must appear to it as chaos, a mass of unrelated phenomena, of meaningless events. Such a man is like a person in a strange land without any signs of civilization, without maps or signposts or indicators of any kind. Nothing has any meaning to him; nothing can hold his vital interest; he has no means of making anything intelligible to himself.