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    1. Romancing the C-Suite: How to Communicate Results That Resonate


      4 min to read by Leta Soza
      Published on February 11, 2016

      Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough adrenaline to make you trip over your words, it’s really not that different than being in love, huh? Sure, CEOs are far less likely to be wooed than a Tinder date, but […]



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    2. What Ephemeral Content Means For Our Relationships


      2.8 min to read by Rebekah Iliff
      Published on February 1, 2016

      A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. Based on the study, Americans now take more than 10 billion photos every month, but only one in two of the survey respondents have looked back at a picture more than ten years […]



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    3. Reporting on the state of the PR industry


      5.5 min to read by Sharam Fouladgar-Mercer
      Published on January 28, 2016

      Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.” I managed to convince […]



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    4. 15 Digital Skills PR Pros Must Master


      4 min to read by Leta Soza
      Published on January 20, 2016

      Sally Falkow, president of PRESSfeed and founder of Meritus Media, is no stranger to the AirPR blog. In fact, she’s a downright digital regular! From her brilliant trends reports to our mutually shared love of integrating data into content, Sal is one of those PR pros who quite simply “gets” it. So it should come as no surprise that when one of […]



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    5. Today’s Top Publishing Platforms (That Aren’t WordPress)


      3.5 min to read by Rebekah Iliff
      Published on January 11, 2016

      Remember LiveJournal? How about Open Diary? Blogger? Boy, we’ve come a long way since self-publishing first put the power of the pen in our hands. Today’s top publishing platforms are unlike the hidden blogging caves of our past. With social sharing capabilities baked in and curious communities at their core, these new publishing platforms are built […]



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    6. In PR? This is all you need to know for 2016


      4 min to read by Rebekah Iliff
      Published on January 4, 2016

      Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be left out (FOMO alert. BTW that word is so last year. What you really need […]



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    7. How A Press Release Is Like A Selfie


      4.5 min to read by Leta Soza
      Published on December 21, 2015

      Today’s most successful PR campaigns begin with communications teams who have adopted the mentality of thinking like a journalist. Before even considering sending a pitch over to their favorite reporter, they’ve already strapped on their newsroom-caps and have evaluated whether or not Pitch A is a story with depth, nuance, and appeal. Would an editor […]



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    8. Stepping up PR’s PR


      4 min to read by Rachel Kirschen
      Published on December 14, 2015

      Day in and day out, PR pros focus on storytelling, relationship building, and painting their client or company in the best light possible. Since we are so laser focused on executing all the time, I’d like to ask something that might throw you for a loop: When is the last time you thought about PR’s PR? […]



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    9. How PRTech Can Pump Up Your 2016 PR Planning


      2 min to read by Leta Soza
      Published on December 9, 2015

      If you’re anything like us, you’re likely steeped in planning madness as the final weeks of 2015 come to a red and green infested close. In the midst of crafting strategies, brainstorming campaigns, and ideating stories, be sure to check out our recently refreshed PRTech Ecosystem. My, how far we’ve come! In just one year, […]



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