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    1. Leveraging 4 key types of PR data


      4.5 min to read by Leta Soza
      Published on August 31, 2015

      Are you sick of talking about PR data yet? Good. Neither are we.   Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the bajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, […]



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    2. The PR Optimization Pie


      2 min to read by Leta Soza
      Published on August 24, 2015

      Ever have one of those late afternoons where you stop to take a breath and realize your desk has become a complete disaster area in the past week? Yeah, that was me last Friday around 5:50pm. Since most everyone else had left for the weekend, I decided to take advantage of the peace and quiet […]



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    3. Fighting Back Against Passive PR Pitches


      5 min to read by Rebekah Iliff
      Published on August 19, 2015

      One of the downsides to being a content creating machine is that, inevitably, you will be added to every media database on the planet. Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in a town you’ve never heard of either. It’s rough […]



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    4. 4 Pitfalls of Brand Journalism to Avoid


      3.5 min to read by Rebekah Iliff
      Published on August 13, 2015

      Perhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.” Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do. Yeah! […]



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    5. #DataTalk: Harnessing Big Data to Propel PR


      3 min to read by Rachel Kirschen
      Published on August 3, 2015

      Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. PR pros have […]



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    6. 8 Elements To Transform Your Press Page Into A Newsroom


      4.5 min to read by Leta Soza
      Published on July 29, 2015

      During a recent PR Council webinar Marissa Aydlett, Chief Marketing Officer at Appboy, challenged businesses to think like marketers, but operate like a newsroom. After reflecting on the insights Marissa provided on how to go about this (which you can hear by streaming video from 10:35-12:30 and 27:44-31:22), I got to thinking about other areas […]



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    7. Marketing + PR = Happy Customers


      3 min to read by Leta Soza
      Published on July 23, 2015

      As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers. Needless to say the conversation was illuminating. Not only did Rebekah cull together some of […]



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    8. Sales tips that can also improve your dating life


      2.5 min to read by Rachel Kirschen
      Published on July 13, 2015

      Raise your hand if you’ve ever done one (or all) of the following: 1) Paced back and forth in front of the telephone, waiting for it to ring (remember land lines?) 2) Stared down your iPhone, willing that text notification to pop-up 3) Incessantly refreshed your email hoping to see Inbox (1) Follow-up question, did […]



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    9. 10 Ways PR Can Leverage LinkedIn


      4.5 min to read by Rebekah Iliff
      Published on July 7, 2015

      A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker. We talked about everything from how to ensure your LinkedIn connections aren’t aware of your stalking habits, to how the company’s “women in tech” initiatives are setting an example […]



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