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    1. The Separation of Powers in Today’s Media Landscape


      1.5 to read by Rebekah Iliff
      Published on January 18, 2017

      As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players. Let’s start with a flash back to grade school. Remember learning about […]



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    2. Medium’s New Focus & What It Means for PR


      2 to read by Leta Soza
      Published on January 11, 2017

      Last week, PR and communications professionals listened closely as Medium CEO Ev Williams announced the publishing platform’s new focus and the downsizing of its New York and Washington D.C. teams. In the piece, Williams validated Medium’s mission to “promote intelligent viewpoints and new ideas no matter who they’re from” while, at the same time, recognizing […]



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    3. How to Prove PR Value to Your CEO in 2017


      2.5 to read by Kelly Byrd
      Published on January 4, 2017

      Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation. Without this, we miss important opportunities to tell compelling stories, impact audiences more effectively, and ultimately prove the value of PR to C-suite executives. Fortunately, […]



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    4. Were our 2016 PR predictions spot on?


      5 to read by Leta Soza
      Published on December 21, 2016

      Oh, the last few weeks in December — that special time of year when industry prediction posts become as ubiquitous as ugly holiday sweaters and peppermint-flavored everything. While I’m certain there will be plenty of articles about what’s next for the world of PR and communications (like this one from the incomparable Gini Dietrich) I’m […]



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    5. The Best PR Conferences to Attend in 2017


      5 to read by AirPR Team
      Published on December 14, 2016

      If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list! Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a communications conference to sharpen your skills, this curated round-up of events will help. Take a […]



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    6. Be a Better Writer: Tips for PR Professionals


      2 to read by Kelly Byrd
      Published on December 7, 2016

      In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. While the PR Engineering team at AirPR focuses on explaining the value of PR measurement, today we’re focusing on improving your PR writing — […]



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    7. Debunking PR Myths One Little Lie at a Time


      2.5 to read by Leta Soza
      Published on November 30, 2016

      Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves. As an experiment, we republished those articles with new titles […]



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    8. The Power of the Good Deed


      2.5 min to read by Rebekah Iliff
      Published on November 16, 2016

      I’ve recently been thinking a lot about the power of “the Good Deed”, especially since the world seems a bit nutty right now; and yet, we are supposed to be entering a season of gratefulness, holiday cheer, and resolutions (boy, oh, boy could we use some of those!). While we (the PR movers and shakers) […]



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    9. What PR People Can Learn From Gandhi


      3 min to read by Leta Soza
      Published on November 9, 2016

      Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace? Here, I share a few of my favorite […]



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