Ohhhh, so much March Madness happening!
Tech, music, film (SXSW), basketball (NCAA championship), Irish things (St. Patty’s day), CMOs getting cozy (Adobe’s SUMMIT) and probably a few other random things I’ve missed.
But before we jump the gun and get all excited about the next 25 days, please enjoy our February 2014 PR Hack, where (much like the Oscar Awards for 2013 are given in 2014) we report February news in March.
In PR, an industry largely driven by the female constituency, there are two distinct camps: the mean girls and the nice girls. The “PR mean girl” is not a stereotype – it’s a living, breathing, actual creature. And it totally sucks.
When I shifted into the tech side of PR, I needed to know who my advocates would be…because they were (and are) the ones who would support us in moving the proverbial PR needle.
Before we launched our second product, I asked my former colleague, Kelly Byrd, to give me her Top 10 list of PR nice girls – because our first product had surfaced the mean girls, and I wanted to arm myself with “reinforcements”.
At the top of her list?
A very talented, beautiful, kind, and extremely intelligent gal by the name of Deidre Breakenridge. In addition to being the CEO of Pure Performance Communications, she co-founded #PRStudChat and is the author of five (YES FIVE!) PR and social media focused books.
If it’s not obvious by the following interview I conducted with her a few weeks ago, I have a serious serious serious #nicegirlcrush on this woman.
And I imagine you will too…
Rebekah Iliff: You have been at the forefront during the convergence of marketing and technology. What are the 3 biggest things in your opinion that have changed over the last decade due to this fusion?
Deirdre Breakenridge: We’ve experienced so many changes over the past 10 years, but here are the top three that come to mind as a turning point in our communications:
Think it’s your publicist’s fault that no one is calling your company? Perhaps you’re blaming that poor sales guy in cubicle 16? Or wait, maybe your VP of engineering isn’t building the right product?
Or…perhaps…much like the name of your company can repel even the most loyal customer…you’ve managed to alienate your prospects with one simple thing:
Whether you are an aspiring entrepreneur, a mid level manager, or sitting squarely in the C-suite, your headshot can say a lot about you, your business, and more importantly your understanding of the world in which you operate.
It’s STILL all about context people.
In no particular order – and without further adieu – I bring you the Top 10 types of headshots to avoid in a professional (and possibly even a personal!) setting.
I encourage you to study these poses closely. If you have clients, feel free to use this as a reference for future headshot photo shoots.
#1 The Doosh
What you think this pose says about you: I’m super laid back and uber cool.
What this pose really says about you: I mean what? You don’t understand how hot and smart I am? Or how much money I make? C’MON!
#2 The Cynic
What you think this pose says about you: I am VERY sophisticated and obviously extremely credible.
What this pose really says about you: Seriously dahhhhling, do you honestly think I give a shit about anything you’re saying?
#3 The Come Hither
What you think this pose says about you: I’m very open to listening and genuinely interested in what you have to say.
What this pose really says about you: I know I’m pretty.