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    1. Vet Media Agencies With These 5 Measurement Questions


      1.5 min to read by Rebekah Iliff
      Published on June 22, 2016

      A few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes. I expanded upon this thought recently in the Forbes article “Six Questions to Ask Before You Hire a Media Agency,” noting that being crystal clear on […]



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    2. Startup PR: A 15 Minute Cram Session


      1.5 min to read by Leta Soza
      Published on June 16, 2016

      Since starting this blog, we’ve shared nearly 200 posts about why we’re adamant about data-driven decision making, how to optimize the heck out of your content, and what to make of industry trends, from brand publishing to Buzzfeed’s bold measurement strategy. We’ve shared so much about how to optimize public relations strategies that we thought […]



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    3. Universal Truths About PR


      3.5 min to read by Kelly Byrd
      Published on June 8, 2016

      In life, there are certain universal truths that exist. If you’re waiting for a call and go to the bathroom, the person will call when you go. Or, when looking diligently for something, you can never find it. No matter how you break it down, you can’t get away from the fact that certain things […]



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    4. The Tinderization of Culture: Making People Matter Again


      2.5 min to read by Rebekah Iliff
      Published on June 1, 2016

      I’ve been thinking a lot about relationships lately. Romantic, business, friends, family and — yes, of course — customers. What allows for deep and meaningful connections? I’m not talking about connecting via Twitter, LinkedIn, Instagram, or Facebook. They are indeed a proxy for our digital influence and network reach, but they have little to do […]



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    5. How Public Relations Is Like High School


      2 min to read by Kelly Byrd
      Published on May 25, 2016

      As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often cannot describe PR with confidence. In honor of school years ending, and in light of the fact that education never stops, […]



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    6. The Differences Between In-house and Agency PR Roles


      5.5 min to read by Rebekah Iliff
      Published on May 17, 2016

      After reading his interview in Bulldog Reporter, I quickly became “Twitter friends” with PR pro Ryan Greives. As Senior PR Specialist for subscription billing provider cleverbridge, he leads the company’s global PR and social media strategies. But before that, he worked at an agency, filling the shoes of Vice President of BLASTmedia’s B2B Practice Group. […]



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    7. Common Math Mistakes That PR People Make


      4.5 min to read by Aaron Marshburn
      Published on May 13, 2016

      Let’s be honest. The typical PR person has an aversion to math. Couple that with the fact that the PR industry has historically lacked the type of quantitative performance data that’s usually available to marketing teams, and you’re left with a large group of professional communicators who are prevented from tapping into insights that could […]



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    8. [Podcast] Entrepreneurial Lessons From the Founders of SF Sketchfest


      1 min to read by Rebekah Iliff
      Published on May 3, 2016

      When we think of entrepreneurship, we tend to picture startups and unicorns. But there are so many different types of businesses that revolve around taking risks. An event-based business is similar to a fast-growing tech company in the sense that both have goals of growth, attracting talent, and getting recognition from the press. So what […]



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    9. How To Best Manage Outsourced PR


      2.5 min to read by Leta Soza
      Published on April 25, 2016

      Whether you’re on an in-house PR team that occasionally outsources specialized work or you’re engaging with a PR agency for the first time ever, there are a handful of best practices for optimizing outsourced PR to keep in mind. The goal of these practices is to provide a view of how it’s all supposed to work while setting proper expectations […]



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