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    1. PR Firms That Are I-N-D-E-P-E-N-D-E-N-T And Killin’ It


      3 min to read by Rebekah Iliff
      Published on July 1, 2015

      BOOM. CRACK. Sparkle, sparkle, sparkle. It’s the deafening jingle we all look forward to hearing the fourth day of the seventh month every year. While it seems the twinkling cacophony has become nothing more than a prompt for nationwide “oohs” and “ahhhs” — and incantations of “I think that’s the finale…oh wait, no, that’s the […]



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    2. Content Marketing: Building A Web of Influence


      3.5 min to read by Leta Soza
      Published on June 23, 2015

      Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering. Every part of the web is connected, making it both complex and powerful. If any […]



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    3. Math: PR Style


      3 min to read by Leta Soza
      Published on June 17, 2015

      Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.” I can honestly say that there were many an afternoon where that exact thought went through my […]



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    4. Rick Liebling On The Power of 3: PR + Social + Tech


      8 min to read by Leta Soza
      Published on June 10, 2015

      It’s been said that three is a magic number and when you stop to think about it, some of the best things in life really do come in 3’s. Three-piece suits…three little pigs…three sheets to the wind…ok, maybe not that last one, but you get my drift. In an effort to channel the power of […]



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    5. LinkedIn’s leading ladies talk PR, tech, and changing the world


      4 min to read by Rebekah Iliff
      Published on June 3, 2015

      As a career professional, can you imagine a world without LinkedIn? It would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous. LinkedIn has essentially replaced the need for business cards, since you can basically use it as a modern day Rolodex. #Connections. Furthermore, if you’ve ever looked for a job, […]



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    6. Bragging: Right of the accomplished or misguided pastime?


      3 min to read by Rebekah Iliff
      Published on May 28, 2015

      What, pray tell, would we do without the ability to brag? More pointedly, what would everyone around us do without the ability to brag? We’d never know that snooze-fest, dork-shoes Tami from the 8th grade turned into a supermodel and “feels #blessed to be traveling around the world to shoot in remote locations whilst sipping on organic-infused […]



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    7. Smart Speak: Ditch the business jargon to build trust


      4 min to read by Rebekah Iliff
      Published on May 19, 2015

      As a professional communicator and nearly obsessive people observer, one thing I often find myself doing at events is listening in on conversations between individuals and groups of people. Some may call this eavesdropping; I like to think of it as homework. While it may seem totally creepy, the rationale is simple: Through these types of […]



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    8. The PR Measurement Challenge


      5 min to read by Rebekah Iliff
      Published on May 12, 2015

      Albert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has always been, and will always be, understanding how on earth the investments made in it […]



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    9. 6 Marketing and Sales Tactics to Avoid Like the Plague


      3 min to read by Leta Soza
      Published on May 5, 2015

      When you’re a busy entrepreneur, there’s nothing worse than having your time wasted. A lot of frustration can occur as a result of others’ carelessness and disregard for your busy schedule and crowded inbox. Many sales and marketing professionals continually miss the mark when it comes to outreach practices. From sub-par sales pitches to irrelevant […]



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