• All About Tech
  • Industry Insights & Trends
  • Interviews
  • Musings
  • PR Education
    1. Why ‘Ghosting’ Is the Scariest PR Faux Pas

      4 min to read by Kelly Byrd
      Published on October 19, 2016

      Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility. In celebration of this spooky month, we’re exploring how even the […]

      Musings Read More
    2. How to Drive PR Decisions with Data

      5 min to read by Dane Wiseman
      Published on October 12, 2016

      I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.” My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of data PR and communications professionals should be focusing on when creating their strategies. During the […]

      Industry Insights & Trends Read More
    3. Is PR data bias holding you back?

      2.5 min to read by Kelly Byrd
      Published on October 5, 2016

      When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice. Thus, standards around this measurement are still in development. Often, when a PR professional views data that shows the […]

      Industry Insights & Trends Read More
    4. Why Measuring Input Is as Important as Measuring Outcomes

      4 min to read by Leta Soza
      Published on September 28, 2016

      Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself. In this PRTech Pro Spotlight, I interview ClickTime CEO Alex […]

      Interviews Read More
    5. PR Myth Busting Part 3: More ≠ Better

      4 min to read by Leta Soza
      Published on September 22, 2016

      So, now that we can all agree that failure is really a commitment to learning (Part 1) and every PR output can be the beginning of a conversation (Part 2), let’s turn our attention to an often contentious topic: PR reporting. Ah, reporting. Depending on your PR point of view, you probably either LOVE reporting or it’s the bane of […]

      Musings Read More
    6. PR Myth Busting Part 2: Once the story publishes, your work has just begun

      4.5 min to read by Leta Soza
      Published on September 21, 2016

      In Part 1 of this 3 part series, I poked some serious holes in the myth that it’s not ok for PR to fail. Next, I’d like to have a frank discussion about how PR professionals think about their output. Until fairly recently, most PR teams were mainly responsible for two things: Getting press coverage Covering people’s […]

      Musings Read More
    7. PR Myth Busting Part 1: It’s Ok To Fail

      6.5 min to read by Leta Soza
      Published on September 20, 2016

      As the Director of PR Engineering at AirPR, I listen to the voice of our customers every single day and let me tell you, they are an endless source of wisdom and insight! We count ourselves lucky to work with fascinating companies in a wide range of industries. Each is doing super compelling work yet […]

      Musings Read More
    8. This is How to Build a Brand With Soul

      4 min to read by Rebekah Iliff
      Published on September 14, 2016

      Even though there’s more data to work with than ever, it’s still terribly important to stick to the soul of your brand. For example, if you’re a PR professional representing a home décor site known for its eclectic items, and the data shows that customers are purchasing your least on-brand pieces during a certain time […]

      Musings Read More
    9. Why Long-Tail PR Is Every Company’s Secret Weapon

      3.5 min to read by Leta Soza
      Published on September 7, 2016

      As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ. Let’s do that by diving into the topic of long-tail PR, considering how content can continue to ‘work’ for you far beyond […]

      Industry Insights & Trends Read More