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    1. How Public Relations Is Like High School

      2 min to read by Kelly Byrd
      Published on May 25, 2016

      As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often cannot describe PR with confidence. In honor of school years ending, and in light of the fact that education never stops, […]

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    2. The Differences Between In-house and Agency PR Roles

      5.5 min to read by Rebekah Iliff
      Published on May 17, 2016

      After reading his interview in Bulldog Reporter, I quickly became “Twitter friends” with PR pro Ryan Greives. As Senior PR Specialist for subscription billing provider cleverbridge, he leads the company’s global PR and social media strategies. But before that, he worked at an agency, filling the shoes of Vice President of BLASTmedia’s B2B Practice Group. […]

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    3. Common Math Mistakes That PR People Make

      4.5 min to read by Aaron Marshburn
      Published on May 13, 2016

      Let’s be honest. The typical PR person has an aversion to math. Couple that with the fact that the PR industry has historically lacked the type of quantitative performance data that’s usually available to marketing teams, and you’re left with a large group of professional communicators who are prevented from tapping into insights that could […]

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    4. [Podcast] Entrepreneurial Lessons From the Founders of SF Sketchfest

      1 min to read by Rebekah Iliff
      Published on May 3, 2016

      When we think of entrepreneurship, we tend to picture startups and unicorns. But there are so many different types of businesses that revolve around taking risks. An event-based business is similar to a fast-growing tech company in the sense that both have goals of growth, attracting talent, and getting recognition from the press. So what […]

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    5. How To Best Manage Outsourced PR

      2.5 min to read by Leta Soza
      Published on April 25, 2016

      Whether you’re on an in-house PR team that occasionally outsources specialized work or you’re engaging with a PR agency for the first time ever, there are a handful of best practices for optimizing outsourced PR to keep in mind. The goal of these practices is to provide a view of how it’s all supposed to work while setting proper expectations […]

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    6. 5 Tactics For Ensuring Customer Success

      4.3 min to read by Rachel Kirschen
      Published on April 19, 2016

      What do you think makes a B2B company successful? Turning a profit? Going public? Rapid growth? If you put yourself in the shoes of a customer success manager (shoes I’ve filled more than once), the correct answer will be revealed… If your customers are succeeding (with your tools, support, and encouragement), then you’re succeeding too. […]

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    7. 5 Tips for Taking Ownership of Your Online Persona

      5.2 min to read by Rebekah Iliff
      Published on April 11, 2016

      We’ve already discussed headshot no-nos, and given our field, I’m guessing you’re well aware of the power of positive and negative publicity. But are you applying your PR and communications smarts to your own personal brand, in addition to those of your clients? To take a deep dive into the importance of owning your online […]

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    8. Using Comedy to Enhance Your PR & Communications Skills

      4 min to read by Rebekah Iliff
      Published on April 4, 2016

      I’m a HUGE fan of humor in communications. It keep conversations upbeat, helps to cultivate relationships in a unique way, and forces you to not take yourself too seriously. Because who wants to be around a perpetual SpongeBob-Serious-Pants? To get to the nitty gritty of comedy and how we can apply it to everyday business […]

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    9. [Podcast] Applying the Farm-to-Table Concept to Influencer Marketing

      1.5 min to read by Rebekah Iliff
      Published on March 28, 2016

      I’ve been thinking about the power of customer advocates and influencers a lot lately, not only because they’re part of today’s buzzword stew but because, in my role, I sit on both sides of the table. As part of my role at AirPR, I collaborate with influencers from a brand perspective and as a journalist, […]

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