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    1. Storytelling: Why It’ll Always Be Important


      1.5 min to read by Kelly Byrd
      Published on July 27, 2016

      In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […]



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    2. How to Avoid Overpolishing Code and Communications


      4 min to read by Seth Boyles
      Published on July 20, 2016

        As a programmer, I often have a difficult time releasing my code. I always want to fine-tune it until it’s perfect, although, as programmers know, that’s usually nearly impossible given the pressing deadlines and priority shifts that can, at times, dictate our days. I know that public relations and communications professionals can relate. So […]



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    3. Getting the Most Out of LinkedIn Pulse


      4 min to read by Rebekah Iliff
      Published on July 13, 2016

      As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […]



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    4. How to Amplify Public Relations With Virtual Reality


      5 min to read by JW Cheng
      Published on July 6, 2016

      Imagine a future where virtual reality is utilized to tell more effective stories, change narratives, and even shift entire brand strategies. It’s been all the buzz lately, but access to this exciting, new technology is an enigma for most. Despite unclear adoption rates, evangelists and technologists alike have continued to charge forth, with fervent belief […]



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    5. Strategic Public Relations Leaders Are All of These Things


      3 min to read by Rebekah Iliff
      Published on June 29, 2016

      Do you like taking assignments or leading the charge? If the latter, good for you! My guess is that you already embody these oh-so-necessary PR leadership characteristics; But in case you need a few reminders for staying on top of your game, read through these traits of highly effective strategic public relations leaders. Strategic PR […]



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    6. Vet Media Agencies With These 5 Measurement Questions


      1.5 min to read by Rebekah Iliff
      Published on June 22, 2016

      A few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes. I expanded upon this thought recently in the Forbes article “Six Questions to Ask Before You Hire a Media Agency,” noting that being crystal clear on […]



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    7. Startup PR: A 15 Minute Cram Session


      1.5 min to read by Leta Soza
      Published on June 16, 2016

      Since starting this blog, we’ve shared nearly 200 posts about why we’re adamant about data-driven decision making, how to optimize the heck out of your content, and what to make of industry trends, from brand publishing to Buzzfeed’s bold measurement strategy. We’ve shared so much about how to optimize public relations strategies that we thought […]



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    8. Universal Truths About PR


      3.5 min to read by Kelly Byrd
      Published on June 8, 2016

      In life, there are certain universal truths that exist. If you’re waiting for a call and go to the bathroom, the person will call when you go. Or, when looking diligently for something, you can never find it. No matter how you break it down, you can’t get away from the fact that certain things […]



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    9. The Tinderization of Culture: Making People Matter Again


      2.5 min to read by Rebekah Iliff
      Published on June 1, 2016

      I’ve been thinking a lot about relationships lately. Romantic, business, friends, family and — yes, of course — customers. What allows for deep and meaningful connections? I’m not talking about connecting via Twitter, LinkedIn, Instagram, or Facebook. They are indeed a proxy for our digital influence and network reach, but they have little to do […]



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